Ethics challenge

We invite enterprises to join us in the ethical use of artificial intelligence

The use of artificial intelligence in enterprises is increasing fast. At the same time, new kinds of ethical questions have emerged.

Is the data used to train AI biased or discriminating? How to trust in an algorithm that cannot be described accurately? Who is responsible for the decisions made by AI? Are the decisions made by AI safe?

To find answers to these questions, Finland’s Artificial Intelligence Programme challenges enterprises to create ethical principles for AI. The principles will define how AI is used in fair and trust-building ways.

Join us!

Has your enterprise already drawn up a set of ethical principles? Accept the challenge by entering the details of your enterprise in the link below and join the kick-off event on 5 October 2018. On this site, you will find more information about how your enterprise can start working on ethical principles for AI.

The challenge is part of the Artificial Intelligence Programme, set up by Minister of Economic Affairs Mika Lintilä to make AI a success factor for Finnish enterprises. The first enterprises to join the ethics challenge are K Group, OP Group and Stora Enso. They have already ideated the challenge together with the Artificial Intelligence Programme .

The enterprises and other organisations who sign up for the challenge will be listed on this site. You can join the discussion on social media by using hashtags #tekoälyaika and #aiera. Let’s make Finland a model country for the ethical use of AI!

Sign up for the challenge

Kick-off event

All enterprises interested in the ethical use of AI are welcome to discuss the matter at OP headquarters in Vallilla, Helsinki, (address Gebhardinaukio 1) on 5 October 2018.

Minister of Economic Affairs Mika Lintilä and Pekka Ala-Pietilä, Chair of the steering group for the Artificial Intelligence Programme, will be opening the event and leading the participants to the ethical issues of AI. Representatives of K Group, OP Group and Stora Enso will give practical advice on how ethics and trust can guide the development of AI solutions in enterprises.

The organisers of the event have reserved plenty of time for questions and discussion. The following week Minister Lintilä will be meeting his European minister colleagues at the AI Forum 2018. He will be using Finnish enterprises’ views when he presents Finland’s message to his colleagues. You have now an opportunity to influence Finland’s position!


9.00 Breakfast

9.30 Welcoming address, Timo Ritakallio, President and Group Executive Chairman at OP Financial Group

9.40 Ethics of AI in Finland, Mika Lintilä, Minister of Economic Affairs

9.50 Ethics in Finland’s and EU’s artificial intelligence agenda, Pekka Ala-Pietilä, Chair, Finland’s Artificial Intelligence Programme and EU’s High-Level Expert Group on AI

10.00 Practical advice on how to apply AI ethically – cases K Group, OP Group and Stora Enso
Minna Vakkilainen, VP, Head of Analytics and Customer Data, K Digital, K Group
Antti Myllymäki, OP Group
Samuli Savo, Chief Digital Officer, Stora Enso

10.15 Discussion and questions: How can enterprises apply AI ethically? How can we make Finland a model country for the ethical application of artificial intelligence?

11.00 Closing of the event

The event is moderated by Meeri Haataja, Chair of the Ethics Group of the Artificial Intelligence Programme. The language of the event is Finnish.

Please register for the event by the end of September.

Register for the event

Five steps

Organisations can work on their ethical principles for AI through five steps. They are:

  • Commit and delegate
  • Collect and share information
  • Ideate and iterate
  • Validate
  • Start using and develop

The steps are described in more detail in the materials below. Futurice has participated in the preparation of the materials.


Related link

How many enterprises have joined us?



K Group

OP Group

Stora Enso



Barona Oy

Dazzle Oy

CHAOS architects Oy


DAIN Studios



Wärtsilä Corporation

City of Espoo

Solita Oy

CGI Suomi Oy

Helsinki Intelligence Oy





Kiinteistömaailma Oy

Selko Technologies Oy

Microsoft Oy


Kunnan Taitoa Oy

Be Customer Smart Oy